UFC, the world’s leading mixed martial arts organization, and Prime, the athletics drink brand started by Logan Paul and KSI, now declared a multi-yr international internet marketing partnership that forges an alliance amongst a single of the most well known athletics in the planet and the quickest-rising hydration corporation.

Primary will develop into the Official International Sporting activities Consume of UFC, delivering the greatest new entrant into the beverage business with a broad assortment of integrations into crucial UFC assets, together with just about every UFC Shell out-For each-Check out and Combat Evening, highlighted by broadcast functions and never-right before-found branding inside of the globe-well-known Octagon.  By way of UFC’s significantly-achieving world wide footprint, Prime will have substantial manufacturer visibility inside of an estimated 900 million Tv set households in 175 countries that get UFC’s broadcasts.

In addition, UFC, Logan Paul, and KSI will collaborate on unique articles that will be dispersed as a result of their massively well known social media channels, including YouTube, Instagram, Twitter, and TikTok.  Collectively, UFC, Paul, and KSI arrive at practically 400 million social media followers globally, which delivers them with unparalleled engagement prospects with their loyal lovers.

“We’re enthusiastic to identify Primary the Official Athletics Consume of UFC and an formal husband or wife of the UFC Effectiveness Institute,” said UFC President Dana White.  “Logan and KSI have labored really hard to build Primary into the finest-tasting, most popular sports drink on the marketplace.  With their huge social media adhering to and UFC’s world-wide arrive at, we’re heading to get the Prime model in front of hundreds of thousands and thousands of admirers all about the earth.  Whether or not you’re a experienced athlete or if you just like operating out, Primary should really be your 1st selection for a go-to sports consume.”

“I have been a enthusiast of UFC for as long as I can try to remember, so obtaining the opportunity to associate with them and amplify the Key brand name is a look at off the bucket list,” said Logan Paul, Primary co-Founder. “Together, we are a international powerhouse and this collaboration is certain to increase considerably outside of the Octagon with an possibility to give back in the system with the UFC Basis.”

“This partnership permits us to faucet into UFC’s fan foundation and achieve a enormous world-wide audience across numerous platforms, supplying us the skill to flex our marketing and advertising muscular tissues and establish we are a dominating force in the marketplace,” continued Primary co-Founder KSI.


As UFC’s new Formal International Athletics Consume Lover, PRIME’s visibility will be highlighted by unprecedented branding in the Octagon at all UFC Pay back-For each-Sights and Fight Evenings, as nicely as at Dana White’s Contender Collection and The Best Fighter.  The new branding will include things like possession of the Octagon’s perfectly-recognised ‘Red’ and ‘Blue’ corners, which will be re-named Prime Hydration Restoration Zones.  PRIME’s corner branding will also be provided on the freshly introduced Octagon-shaped Cornermen Stool, which UFC has created to coincide with its 30th anniversary celebration marketing campaign this year.

Key will also be named the exclusive Presenting Sponsor for all UFC Spend-Per-Look at weigh ins, offering Key important brand name placement for the duration of the UFC fight week function that highlights the worth of suitable hydration. UFC will also give Key with branding opportunities inside UFC’s state-of-the-artwork Performance Institutes in Las Vegas and Shanghai, as the beverage firm will be named an Official Lover of UFC Overall performance Institute and will turn into the Presenting Sponsor of the Efficiency Institute’s Hydration Stations.     

Lastly, the new partnership will offer you a exclusive, first-of-its-kind marketing and advertising activation, as Primary will be named an inaugural Presenting Associate of the UFC Basis, an formally regarded 501(c)(3) non-earnings organization.  UFC and Prime will strategically collaborate to establish a charitable youth system that will be administered in below-resourced communities.

Prime will make its UFC debut close to UFC 284: MAKHACHEV vs. VOLKANOVSKI, which can take location this Saturday, February 11, at RAC Arena in Perth, Australia.   In the major occasion, UFC featherweight champion and No.1 Men’s Pound-for Pound, Alexander “The Great” Volkanovski will just take on newly topped UFC light-weight winner, Islam Makhachev in a 5 spherical championship bout.

With daring, thirst-quenching flavors to help refresh, replenish, and refuel, PRIME’s purpose is to build a consume that can gas any life style.  Readily available in a range of flavours that involve orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, each and every drink comes with additional nutritional advantages to compliment flavor. Primary has a coconut water base and features BCAA to help muscle restoration, B nutritional vitamins, anti-oxidants, and electrolytes.

Candice Cearley

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