Travis Scott Loses Cacti Beverage Model as Astroworld Taints ‘Marketing Genius’ Name

A beverage sponsored by rapper Travis Scott is becoming discontinued as the fallout from the Astroworld tragedy taints his popularity in the internet marketing sphere.

Alcoholic beverage titan Anheuser-Busch InBev (AB InBev) announced on Friday that experienced discontinued output of Cacti, a model of tricky seltzer made in partnership with Scott. The corporation initially confirmed the information to TMZ, and it was afterwards reported by AdAge as perfectly.

“Soon after careful evaluation, we have resolved to end all creation and brand name progress of CACTI Agave Spiked Seltzer,” a spokesperson for AB InBev explained to Newsweek in a statement. “We imagine brand lovers will recognize and regard this final decision.”

Anheuser-Busch InBev not long ago introduced it will “quit all manufacturing and brand improvement of CACTI Agave Spiked Seltzer.” Here, Travis Scott performs on phase through Wireless Competition 2019 on July 6, 2019, in London, England.
Lorne Thompson/Redferns

While AB InBev did not specify the Astroworld incident as the impetus for the final decision, the transfer arrived only a thirty day period immediately after 10 audience users died at Scott’s new music competition in Houston. The agave-flavored alcoholic seltzer model first hit store cabinets much less than a year in the past. Scott’s associates claimed to TMZ that the determination to pull the Cacti brand was a mutual 1 as the rapper pulls his focus absent from company ventures for the time being.

“Travis was very clear in his job interview that he is not targeted on organization ideal now and his precedence is aiding his local community and fans mend,” the agent reported. “CACTI requested AB InBev to notify their wholesalers there will not be products at this time.”

AB InBev is the newest branding partner to distance itself from Scott in the wake of the Astroworld tragedy on November 5. Nike, which experienced a profitable collaboration with the rapper starting in 2017, announced on November 15 that it was “postponing the launch of the Air Max 1 x Cactus Jack” in light of the situation.

Scott’s likeness and associated dance moves ended up pulled from Epic Games’ immensely preferred movie activity, Fortnite, adhering to the incident. Common Mills publically said that it experienced no long run strategies with Scott, who once graced bins of the firm’s Reese’s Puffs cereal. A venture involving Scott and movie manufacturing enterprise Mega64 was also canceled the working day just after Astroworld 2021.

This loss of sponsorships and organization companions arrives right after Scott experienced a hugely effective run of offers in 2020, including lucrative partnerships with McDonald’s, Sony and WarnerMedia. In whole, his company sponsorships previous yr totaled around $100 million.

Owing to his expansive and profitable portfolio of small business companions, some, like marketer Anthony Scott and XXL Magazine, at the time hailed the rapper as a “advertising genius.”

Some manufacturers have continued functioning with Scott. On line remedy application, Much better Support, partnered with him to supply totally free counseling to Astroworld attendees. Christian Dior also confirmed that its “Cactus Jack Dior” made by Scott would nonetheless make its way to stores in January.

Update 12/12/2021, 4:45 p.m. ET: This post was up-to-date to include things like a statement from AB InBev.

Candice Cearley

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