Tips For Optimizing Your Website

It’s currently estimated that there are over 1 billion websites on the internet — and that number grows daily. That’s an incredibly huge number, and the only way to find the majority of these sites is through a search engine. There are many guides available on how to make your website stand out and attract people through optimization. You can visit Onpoint for example, which has valuable information on strategies and techniques you can use.

So how do you stand out online to get traffic to your website for your business? Here are some starter tips.

Optimize Your SEO

SEO, or search engine optimization, is how your website is discovered and ranked in search results. The better your SEO keywords are, the more competitive your website will be. Specificity is key because you want to capture the traffic associated with terms relevant to your business, but you don’t want to limit your SEO keywords to terms so specific that someone needs to know exactly what to type in the search bar — you also want broader keywords that will 

Optimize Your Loading Speeds

If your webpage takes more than a few seconds to load, then there is a high chance the user will close the page and move on. Don’t lose visitors and potential clients with sluggish load times or huge graphic files that require a lot of bandwidth. If your website relies on lots of graphics and photos, make sure those files are compressed and optimized for loading, so your website loads right away and users can focus on your content, not the partially-loaded graphics. 

Optimize Your Design

Nowadays, people browse the web on their smartphones just as frequently as on a laptop or desktop computer, which means you need your website to be scalable and optimized for mobile devices as well as traditional web browsers. This is known as responsive design, and it’s integral that your website incorporates this into the build. You want your site to load quickly and beautifully in any browser, on any device, so your brand and content are the focus. Additionally, if your website has been around for a while, consider updating it to a modern, more responsive platform or inspect the code to see where it can be streamlined and improved. A refreshed look helps drive business your way.

It takes time and resources to keep your website optimized, but the benefits are exponential. The more traffic you get to your site means the more potential leads you can convert into loyal customers. 

Candice Cearley

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