Google formally acquires DoubleClick
In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion.
The fee discovered that the “transaction would be not likely to have damaging effects on individuals, possibly in ad serving or in intermediation in online advertising and marketing marketplaces.”
The deal was to start with declared April 13, 2007. The EU commenced its investigation in November 2007. The US Federal Trade Fee authorised the obtain in December 2007.
In 2008, display promoting represented about 32% of total US on the web marketing (around $6.7 billion), in accordance to the IAB.
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