E-commerce system Temu (pronounced tee-moo) designed a large splash at this year’s Super Bowl with its business, “Shop Like a Billionaire.” The ad manufactured its debut through the 1st and third quarters of the NFL championship match and follows the adventures of a youthful woman who retailers joyfully right after exploring the vast collection of economical outfits and add-ons out there on the Temu application.
Boston-based mostly Temu’s mother or father business is Nasdaq-outlined PDD Holdings Inc. Temu sells a wide range of products and solutions throughout around 250 classes, including vogue, splendor, electronics, house items, pets, health, and more. The upbeat jingle in the business, set to the lyrics “I’m shopping like a billionaire,” highlights the company’s target on its economical price ranges, which has been made achievable many thanks to PDD Holdings’ community of global suppliers and fulfillment capabilities, operational experience and economical sources, and world expertise in Singapore, US, Dublin, and China. PDD Holdings (NASDAQ: PDD) has been listed on the Nasdaq considering that 2018 with a industry cap of much more than US$100 billion. It also owns the well known social commerce platform Pinduoduo in China.
The Super Bowl is the largest phase for promoting in the US, drawing millions of viewers each 12 months. Some of the greatest Super Bowl advertisers in excess of the many years involve Budweiser, Pepsi, Ford, and McDonald’s. This calendar year, Temu joined the ranks of these residence names, bringing its information of economical top quality products to a significant audience.
A Temu spokesperson explained of the company’s Tremendous Bowl debut, “It’s our to start with time, and we are thrilled to be section of the 2023 Significant Game lineup to share Temu’s mission of high quality at affordable prices. By way of the major phase possible, we want to share with our customers that they can store with a perception of freedom mainly because of the rate we offer. ‘Shop Like a Billionaire’ is no for a longer period a aspiration since of Temu.”
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To rejoice its Super Bowl debut, Temu held a $10 million “Shake & Cheer” giveaway, which was section of the company’s campaign for The Big Video game. The giveaway was a way for Temu to say thank you to its recent clients and to achieve out to opportunity new clients.
In addition to its Super Bowl debut, Temu has also declared its enlargement into Canada, with delivery to get started this thirty day period. This enlargement will bring Temu’s high quality, economical items to a new market place, a lot less than 6 months following it created its US debut in September.
