Temu ads introduced by Chinese e-commerce giant Pinduoduo

An advertisement place in the course of the Tremendous Bowl expenses thousands and thousands of dollars. Temu, the U.S. browsing web site introduced by China’s PDD Holdings Inc., ran a 30-2nd advertisement throughout the sport titled “Store Like A Billionaire,” highlighting its ambitions to crack the international e-commerce current market.

Jevone Moore | Icon Sportswire | Getty Images

Temu, the U.S. shopping app owned by Chinese e-commerce giant PDD Holdings Inc., aired a professional for the duration of the Tremendous Bowl.

It is uncommon for a Chinese company to get a Tremendous Bowl advert place, which cost millions of dollars. But Temu’s energy highlights its ambition to crack the U.S. e-commerce market, subsequent in the footsteps of an additional Chinese on the internet procuring corporation Shein.

The industrial, which aired Sunday through the to start with and 3rd quarters of the match concerning the Philadelphia Eagles and the Kansas City Chiefs, is titled “Shop Like A Billionaire.” It follows a young woman who is stunned at the inexpensive price ranges on clothing and accessories that Temu has to present.

“The price ranges blow my thoughts. I truly feel so abundant. I feel like a billionaire. I am browsing like a billionaire,” goes the ad’s jingle.

Pinduoduo, which final week officially transformed its name to PDD Holdings Inc, is just one of China’s most important e-commerce corporations rivaling the likes of Alibaba and JD.com. The firm has tended to target on reduce-profits consumers by supplying intensely discounted items. And it has been focusing on bringing agricultural solutions, like vegetables, onto its system to differentiate from rivals. The corporation is value close to $116 billion.

PDD Holdings Inc. quietly launched its cross-border buying web page Temu in the U.S. in September, CNBC documented. The app has speedily obtained reputation and is ranked second on the Apple App Retailer and very first on the Google Perform shop.

In the week as a result of to Jan. 29, gross merchandise benefit, or the value of transactions on Temu, hit $46 million, a file large, according to market analysis company YipitData.

Temu sells merchandise in a range of classes from style to electronics. It is at present providing free of charge transport for a minimal time as element of its Super Bowl marketing as nicely as what it calls “Game Working day Promotions.”

Chinese e-commerce corporations from Alibaba to JD.com and now PDD Holdings Inc. have seemed to expand overseas in the earlier handful of several years. PDD Holdings reported on Monday that it would start shipping to Canada this thirty day period.

But other technologies companies are also eyeing a slice of the multi-trillion world e-commerce pie. ByteDance, the Chinese father or mother company of limited video clip app TikTok, launched a fashion internet site named If Yooou final yr. It is at present shipping and delivery to the U.K., Spain, Italy, Germany and France.

Correction: This posting has been up-to-date to reflect when PDD Holdings Inc. officially modified its title

Candice Cearley

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