Roark Taps Mike Wallace to be International Promoting Director, Greg Bravo as Men’s Design Director

Roark on Tuesday announced various important appointments that raise its promoting and design groups as it readies for potential expansion.

“We’re grateful to be at a junction point to acquire and encourage a few good leaders to aid us keep on our advancement,” founder and CEO Ryan Hitzel explained in a assertion. “Each phase involves different talent sets, practical experience, and characters. I’m past stoked that our team has constructed the model foundation to draw in higher top quality folks that share our values and are energized to build fantastic matters.”

The organization claimed Mike Wallace has accepted the placement of global marketing director at Roark, reporting to Hitzel.

Wallace is a veteran of Billabong, holding several marketing and advertising positions at the surf label for the past 21 years and most recently serving as AMS internet marketing director.

“I have usually been amazed and influenced by Roark’s enthusiasm for building large high-quality merchandise and telling strong tales,” Wallace mentioned in a statement. “Their motivation to their core customers is unwavering. This was the great option for us to join forces. I am so enthusiastic to be a section of what is previously this sort of an wonderful staff and look forward to taking part in a significant purpose in Roark’s future chapter. Ryan is an amazing leader and it is a testament to him and the team that Roark has stayed so disciplined in their eyesight for the brand name. I cannot wait to get to operate.”

Men’s Structure Team Strengthen

Wallace’s using the services of also came with information that Roark has employed Greg Bravo to serve as men’s layout director, responsible for expanding the mainline selection and the brand’s operating and activewear line Run Amok.

Bravo joins Roark just after 17 a long time at Billabong, the place he served as a senior designer.

“As the tide of alter carries me to new horizons, I’m thrilled to join Roark, a company that shares my enthusiasm for innovation, sustainability, and pushing boundaries,” Bravo mentioned in a assertion. “With gratitude for the past and pleasure for the long run, I’m ready to experience the waves of prospect and lead my most effective to this thrilling journey in advance.” 

New Content Development Function

Roark’s newest hirings also arrived with information it made the new situation of director of written content generation for which it promoted Corey Brindley, who has been advertising director because January 2021. Brindley stories to Hitzel in this new purpose.

Brindley has held many marketing and advertising positions at various sector providers, together with Vissla and Financial institutions Journal. He obtained his start off in the market doing the job at Thalia Surf donning numerous hats, together with main buyer, planner, and innovative director.

“Over the earlier a few decades, Corey has owned the voice of Roark and led amazing projects that fused a perception of wanderlust with art and music,” Hitzel explained. “He’s brought a feeling of levity and creativeness to both of those our adventures and product or service storytelling. I just can’t wait to see what he cooks up with Wally and Greg it is likely to be amazing.”

Kari Hamanaka can be reached at [email protected].

Candice Cearley

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