Churchill Downs introduced today that Casey Ramage has been named vice president of internet marketing and partnerships for the racetrack.
In this role, Ramage will be liable for setting up the model system for the house and the Kentucky Derby whilst foremost the marketing and advertising and partnerships teams. She will serve as the primary liaison with all exterior businesses to be certain consistency throughout the manufacturer and to warranty alignment with the over-all targets of Churchill Downs. Ramage will report instantly to Mike Anderson, President of Churchill Downs Racetrack.
Ramage returns to Churchill Downs owning earlier served as Vice President of Branding and Licensing (2009-2012) and Senior Director of Marketing and advertising (2007-2009). Throughout that tenure, she launched enduring Kentucky Derby 7 days assets like Taste of Derby and the KentuckyDerbyParty.com platform, chaired the re-launch of Kentucky Oaks to focus on women of all ages and charity and was on the constitution group accountable for setting up “The Road to the Kentucky Derby.”
“I am thrilled to return to Churchill Downs and add to our growth as we put together for Derby 150,” Ramage claimed. “The Kentucky Derby is an incomparable working experience and I am keen to do the job with our companions, the neighborhood and the group to make effects close to this amazingly specific institution and iconic tradition.”
Prior to assuming her existing leadership purpose at Churchill Downs, Ramage designed model vision for Winner Gaming as their Chief Internet marketing Officer. Her 17 years of comprehensive knowledge in advertising and public relations involve Vice President roles at EdjSports and Brown Jordan Enterprise. Ramage retains a B.S. in Company from the University of Kentucky and has attained an Govt Instruction from Wharton Small business Faculty.
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“Casey provides a deep knowing of the Kentucky Derby brand name and we are thrilled to welcome her back to Churchill Downs to lead these vital advertising and partnerships capabilities,” Anderson mentioned. “She delivers the suitable mixture of knowledge, enthusiasm and emotional connection to usher this timeless brand into its 150th calendar year.”
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