Playboy Hires Twitch Exec Loren Piretra to Head Influencer Advertising and marketing

Playboy, the 69-yr-aged way of life brand name owned by PLBY Team, has hired Loren Piretra as VP of creator and influencer marketing and advertising, heading strategy for its not too long ago released Centerfold system.

Piretra most just lately labored at Amazon-owned Twitch as world-wide head of creator and influencer advertising and marketing. She begins at PLBY Team on June 1.

In her position at Twitch, Piretra led equally the creator and influencer internet marketing groups to raise the capability of the crew to deliver advertising for and by creators on the livestreaming system. She also is a co-founder of the Twitch Women’s Alliance, a group devoted to raising illustration of girls, non-binary and marginalized genders in the Twitch community emphasizing inclusivity, security, representation, and achievements of girls on the assistance.

In advance of signing up for Twitch in 2020, Piretra held advertising and marketing roles at the National Football League and Pink Bull.

“Loren provides a deep understanding of creator and influencer advertising with a prosperous keep track of record throughout many verticals, and we are thrilled to welcome her to the PLBY Group group,” explained Ben Kohn, CEO of PLBY Group.

In December, Playboy introduced Centerfold, a destination for creators — spanning tunes, manner, conditioning and grownup entertainment — to interact directly with enthusiasts and build their own particular content and commerce corporations. The firm describes Centerfold as “the upcoming evolution of Playboy’s very long record at the intersection of culture and sex.” Centerfold launch creators bundled Cardi B, Amanda Cerny, Lana Rhodes, Gigi Goode, Elsa Jean, Ana Foxxx, and many others together with Playmates Ashley Hobbs, Carolina Ballesteros, Chasity Samone, Hailee Lautenbach, Yoli Lara, Izabela Guedes, Valerie K and Khrystana.

Piretra commented, “For decades, Playboy has been a assumed-chief at the intersection of pleasure, life-style, style, media and activism, and I am fired up to sign up for the gifted staff of the reimagined enterprise. Operating with this legendary model, whose impact has built an plain cultural and societal effect over almost seven a long time, has me energized to create on procedures that mirror the revolutionary spirit embodied by the Playboy model.”

In March 2011, Playboy founder Hugh Hefner took Playboy Enterprises personal — following 40 yrs as a publicly traded corporation — with private-equity firm Rizvi Traverse. (Hefner died in 2017.) PLBY Team, led by Kohn, a previous controlling companion at Rizvi Traverse, went general public in February 2021 by using a merger with a particular objective acquisition company (SPAC).

Playboy ceased publishing its iconic print magazine two several years in the past. PLBY Group is structed into a few segments: licensing, immediate-to-client products, and digital subscriptions and content material. The Licensing segment derives earnings from trademark licenses for 3rd-party client products and solutions and area-dependent enjoyment firms.

Candice Cearley

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