Let us Cease Disregarding Their One Finish Advertising and marketing Failure

It has been just a minimal around two yrs considering the fact that the Blue Jays agreed to a four-calendar year deal with Hyun-Jin Ryu, 1 of the very best starters in the 2019-2020 no cost agent class.

For the Blue Jays, the Ryu signing was monumental for two factors. To start with, simply because it signaled that the front office environment was committed to paying income to create a championship-caliber crew. And secondly, since it showed that premium no cost agents thought in the job that the Blue Jays were promoting.

In addition to the clear gains on the area, the Ryu signing also introduced the Blue Jays with a special business enterprise opportunity: growing into the Korean baseball industry.

To say that Korea enjoys baseball would be an understatement. Acquiring a strong domestic league and a record of generating good quality MLB talent, Korea has grown to really like “America’s Pastime.”

Up right until Ryu’s shift to Toronto, the most well-liked MLB franchises in Korea were unsurprisingly groups like the New York Yankees and Los Angeles Dodgers (Ryu’s former workforce).

As a Korean Canadian journalist and a enthusiast of the Blue Jays, I hoped that Ryu’s arrival to Canada would let Toronto to develop into the next workforce to enjoy the quite a few advantages of expanding into the Korean industry. Nevertheless, two years have handed considering the fact that Ryu joined the team and the Blue Jays have accomplished the complete bare bare minimum in conditions of promoting. Their efforts commence and conclusion with awkwardly translated social media posts on times that Ryu begins.

Inspite of obtaining 1 of the most significant internet marketing property in phrases of Korean baseball, the Blue Jays have hardly made a dent in capturing the hearts of Korean baseball lovers.

At this stage, you may well be wanting to know, “What’s all the fuss about? How can advertising and marketing a person overseas participant provide any big positive aspects to a baseball team in Canada?” Very well, enable me give you an case in point.

In 2015, Son Heung-Min, a Korean soccer player, moved to Tottenham Hotspur in the English Leading League. At the time, the majority of Korean fans supported Manchester United, a regular powerhouse of earth soccer. Having said that, via Son’s good results and some outstanding internet marketing ideas, Tottenham quickly surpassed Manchester United as Korea’s favorite Premier League crew and have been reaping the added benefits due to the fact.

Every yr, tens of thousands of Korean fans fly to London, England just to see their star player complete on the globe stage. In addition, Tottenham get pleasure from quite a few other gains such as sponsorship offers with Korea’s most significant organizations, revenue from apparel gross sales, and normal appeal to the young football expertise in Korea.


Clearly, it is complicated to immediately examine soccer and baseball, but it is also impossible to deny that with correct promoting, Hyun-Jin Ryu can supply the Blue Jays with so numerous unbelievable possibilities and advantages.

For case in point, in the extensive phrase, what if the next Shohei Ohtani emerges from the KBO? Wouldn’t it be a considerable benefit if the Blue Jays established by themselves as Korea’s MLB workforce?

How can the Blue Jays access out to the Korean marketplace?

Possibly what is far more aggravating than the absence of effort from the Blue Jays is the actuality that achieving out to Korean MLB enthusiasts necessitates remarkably nominal effort and hard work and costs.

For case in point, when Tottenham produced a social media submit about the Countrywide Liberation Day of Korea, the article was shared all over the country and numerous individuals (not just football followers) were being touched by the thoughtful gesture. It would possibly consider considerably less than an hour to exploration the significant Korean holiday getaway and produce a put up that would go viral in Korea.

Other very simple however particularly effective thoughts involve a Ryu jersey giveaway working day with “Ryu” spelt in Korean and the production of limited video clip clips with Ryu introducing his teammates to a variety of factors of Korean society.

A online video of Ryu experiencing Korean barbeque with Alek Manoah, or a movie of Ryu teaching George Springer how to say “hello” in Korean, or a clip of Ryu and Vladimir Guerrero Jr. participating in a person of the Squid Video game games would be an prompt hit in Korea even though introducing the country to the Toronto Blue Jays.

Absolutely sure, these concepts could need a little bit of time and effort and hard work, but the financial investment is effectively really worth the opportunity returns.

Transferring Ahead

It is really hard to blame the Blue Jays for their lack of internet marketing attempts since growing into the Korean current market was likely the last matter the front business was anxious about around the earlier two years of actively playing baseball throughout a pandemic.

Therefore, this put up is not meant to criticize, but alternatively persuade the team to seize the opportunity when it exists. I know the gains are there, equally fast and extensive-time period. I have observed it time and time again when European football groups signal Korean gamers.

It’s time to deliver all those gains to baseball and Canada. It is time to make the Blue Jays Korea’s MLB team.

Candice Cearley

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