A new advertising and marketing marketing campaign for Icelandic tourism takes goal at Fb founder Mark Zuckerberg, mocking his modern online video announcement of his company’s identify modify to Meta.
The movie, introduced by Impressed by Iceland, a public-personal entity that promotes Iceland and its merchandise, showcased a Zuckerberg lookalike named “Zack Mossbergsson” and identified as Iceland’s chief visionary officer.
Through the parody, Mossbergsson pokes entertaining at Zuckerberg’s infamous stiffness.
“Hello and welcome to this very purely natural location,” Mossbergsson deadpans to the digicam.
“Today I want to talk about a groundbreaking approach to connect our globe without the need of remaining tremendous unusual.”
“Some stated it is not probable. Some mentioned it is out of reach. To them, we say it’s now right here. Significantly. Glance, it is right listed here,” he adds even though gesturing out the window to a snow-included Icelandic landscape.
Mossbergsson goes on to introduce the “Icelandverse,” which is, as he describes it, “enhanced precise actuality with no silly on the lookout headsets,” — a crystal clear dig at Zuckerberg’s ambitions for a so-termed metaverse digital actuality entire world.
“It’s totally immersive with h2o which is wet,” Mossbergsson goes on, incorporating that the “Icelandverse” will come complete with “skies you can see with your eyeballs.”
“The Icelandverse is not like any other open-globe knowledge with ‘-verse’ in identify, because it is serious. In addition, you do not need a funny-hunting VR headset,” the caption to the movie on YouTube reads.
Zuckerberg responded to the movie on Fb, getting it in stride.
“Amazing. I need to have to make a vacation to the Icelandverse soon. Glad you are donning sunscreen far too,” he reported, referring to just one scene in the online video in which Mossbergsson’s deal with is caked in sunscreen, mimicking an embarrassing incident for Zuckerberg last year.
The video clip had racked up far more than 274,000 views on YouTube by late Friday.
“Metaverse” has grow to be a key conversing place in company America since Facebook declared its rebrand final month, with firms from Nike and Disney to courting application Bumble talking about how they are likely to capitalize on what some consider will be the subsequent evolution of the net.
The expression, coined in the 1992 sci-fi book “Snow Crash,” refers to a subsequent-technology internet access by augmented and virtual reality hardware.
In a demo introduced by Zuckerberg very last month, a user donning a headset walked the streets of historical Rome, though a different attended a virtual fact rock concert and afterparty.
Zuckerberg stated the enterprise plans to spend billions of pounds on acquiring the metaverse, and extra that he hopes to have 1 billion men and women be part of the digital earth in the upcoming 10 years. Advertisement pounds from Facebook’s main merchandise will complement the enhancement of the augmented fact project, which the company has claimed will not be lucrative for decades.
Associates for Fb did not right away return The Post’s request for comment on the “Icelandverse” online video.