The Cleveland Browns nowadays introduced Brent Rossi has joined the group as Senior Vice President of Internet marketing and Media. A 2018 SportsBusiness Journal “Forty Less than 40” honoree with extra than 17 years of knowledge in the sporting activities and enjoyment business, Rossi will direct the organization’s purpose to additional offer Browns lovers with premier ordeals and engagement prospects all over the 12 months, including as a result of his oversight of the promoting activities electronic, movie and radio articles web-site and social media group relations and resourceful solutions departments, as nicely as Browns Backers All over the world.
Rossi used the previous a few a long time as President of Business enterprise Functions for the American Hockey League’s Bridgeport Islanders, in which he directed the all round execution of the club’s daily enterprise initiatives and the implementation of its very long-phrase vision and mission. In this capability, he also managed supporter engagement for the mother or father-club New York Islanders, guiding local community relations, the Islanders Children’s Basis, youth and newbie hockey programming, retail operations and supporter relations.
From 2014-2019, Rossi served as Govt Vice President of Advertising and marketing and Business for Pegula Sporting activities & Entertainment (PSE), encompassing the NFL’s Buffalo Payments, NHL’s Buffalo Sabres, Highmark Stadium, the KeyBank Center and a variety of other athletics and entertainment entities.
“Brent has tremendous internet marketing and fan engagement practical experience inside the NFL and throughout the athletics and amusement business, and he is a different outstanding addition to our senior leadership group both of those from an innovation and tradition standpoint,” claimed Haslam Sporting activities Group Govt Vice President and Main Running Officer Dave Jenkins. “We are confident his earlier leadership and resourceful way of thinking will carry on to enhance our capability to convey Browns enthusiasts closer to their beloved team, especially presented his familiarity with the team’s historical past and affect in Northeast Ohio.”
“Growing up as a passionate Browns admirer in Canada, I have a personalized appreciation for what this workforce suggests to the Metropolis of Cleveland, Northeast Ohio and our remarkable followers across the region and world,” reported Rossi. “This genuinely is a aspiration task for me, and I am excited about the prospect to add to a talented management group that is totally devoted to creating one of a kind, extraordinary memories for Browns fans through the calendar year.”
As EVP of Marketing and advertising and Enterprise for PSE, Rossi led all promoting and ticketing endeavours within the organization’s portfolio, highlighted by the Costs and Sabres. Additionally, he was chosen as the Chief Administrative Officer for the Sabres in 2018 to oversee company functions for the franchise.
In 2015, the Expenses ended up honored as the NFL Staff of the Calendar year for Electronic Media, Social Media and Articles less than the path of Rossi, who was identified among the Canada Athletics Company Awards’ “5 to Observe” in 2017.
Rossi gained those people roles with PSE immediately after at first becoming a member of the group as Vice President of Internet marketing & Small business Tactic for the Sabres in 2012.
Prior to his time in Buffalo, Rossi gained important sports activities leadership experience with the Harlem Globetrotters (vice president of reside occasion internet marketing, 2009-2012), WWE (senior manager of dwell function promoting, 2006-2009) and Philadelphia 76ers (director of advertising and marketing, 2004-2006).
Right after graduating with honors in sporting activities management from Brock College (St. Catherine’s, Ontario), Rossi earned a master’s in athletics administration from Aged Dominion.
A native of Welland, Ontario, Canada, Rossi and his spouse, Jill, have a daughter, Keira, and a son, Richie.
The Browns retained TurnkeyZRG to perform the research for their senior vice president of advertising and marketing and media. TurnkeyZRG is regarded as the foremost expertise recruiting company in sporting activities, entertainment and sport media.
