Articles, guerrilla advertising aided, claims Nikhil Siddhartha on ‘Kartikeya 2’ achievements

‘It arrived, it saw, it conquered, and continues to conquer’ is a phrase that aptly describes the box place of work journey of ‘Kartikeya 2’ the latest Tollywood supplying to seize the country’s imagination. 

Starring young actor Nikhil Siddhartha, the Chandoo Mondeti directorial has entered the Rs 100 crore club and shows no signals of flagging at any time shortly.

The well-crafted socio-mythological thriller revolving close to Lord Krishna and Krishna-tattva or philosophy, has been attracting people today to theatres in droves with out resorting to the significant-blitz promotion campaigns that are the staple of most Bollywood releases.

From a lower-key entry in about 50 theatres, ‘Kartikeya 2’ soon distribute like wildfire throughout theatres in Hindi marketplaces. At very last count a lot more than 3000 screens had been demonstrating the movie even on weekdays.

“It really is the word of mouth that is using the motion picture forward. There’s nothing larger than phrase of mouth and it went viral and was mentioned a ton on social media. So I experience the traditional kinds of marketing which I feel are absolutely crucial but for this film it was the guerrilla marketing and advertising that served and the information took it above.”

“Overseas much too it is my to start with motion picture which crossed 1.5 million bucks,” an ecstatic Nikhil Siddhartha informed IANS.

Created on a modest budget of Rs 15-20 crore, ‘Kartikeya 2’ collections have crossed the 100 crore mark. “We have crossed the Rs 25 cr nett barrier in Hindi which is big,” Nikhil exclaims.

In contrast, it is predecessor ‘Kartikeya’ was manufactured at a value of Rs 5 crore and registered close to Rs 20 crore at the box business office. Nikhil says it was a mindful plan to make the sequel a pan-India challenge.

“We imagined we are going to have a Hindi release due to the fact it talks about our Indian culture as a entire and how we have to get again to our roots. We have some extremely essential areas of Lord Krishna, which numerous folks do not know. So what transpired soon after the Mahabharat, what transpired soon after the close of Lord Sri Krishna’s avatar. This was the place that we picked up and we assumed this must arrive at highest individuals.”

Though dubbed in Tamil and Malayalam, the makers have not long gone for theatrical releases in individuals languages. They now program for an OTT launch in these languages, Nikhil reported.

In the meantime, Nikhil Siddhartha is hectic criss-crossing the place to encourage ‘Kartikeya 2’.

Though some quarters are describing ‘Kartikeya 2’ as the newest flag bearer of southern cinema in Bollywood, Nikhil Siddharth modestly attributes it all to the movie’s material and Lord Sri Krishna. 

“There are no South-North boundaries now,” he indicators off.

Candice Cearley

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