Amazon Warehousing & Distribution is company’s latest foray into logistics

America’s most prolific marketplace is continuing its thrust to monopolize its sellers’ whole source chains.

Amazon (NASDAQ: AMZN) this 7 days introduced a new assistance that will grant sellers entry to its massive warehousing and distribution network. 

The fork out-as-you-go presenting, called Amazon Warehousing & Distribution (AWD), makes it possible for sellers to ship inventory to what the enterprise describes as “new, goal-designed amenities for bulk stock storage and automatic distribution.”

Sellers will also have the option to integrate their upstream stock storage into Amazon’s fulfillment community. In performing so, they can fundamentally outsource stock distribution to Amazon, which will ensure that the ideal goods are in the ideal locations, at the correct instances.

AWD is now reside for sellers to retail store and distribute stock inside of the Amazon success network. But the enterprise claimed in a news release that buyers will be capable to send inventory to “any spot,” which include wholesale customers and brick-and-mortar suppliers, starting in 2023.


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“Amazon Warehousing & Distribution addresses critical provide chain challenges and assists sellers mature and control their small business although appreciably cutting prices,” wrote Gopal Pillai, vice president of Amazon distribution and fulfillment alternatives. 

“With this uncomplicated pay-as-you-go support,” Pillai additional, “sellers are cost-free from the time-consuming, cumbersome process of transferring inventory from upstream services to Amazon fulfillment centers.”

Amazon didn’t deliver numerous specifics about the new company. But a quotation from one particular of the platform’s sellers discovered that it will include automated replenishment and “master situation handling.” It will also incorporate an selection for sellers to consolidate their world stock.

The moment AWD is up and working, there will not be numerous regions of the source chain that Amazon has not touched. The e-commerce behemoth presents omnichannel fulfillment, nationwide shipping and delivery, very last-mile shipping and delivery, procurement companies, reverse logistics solutions — the checklist goes on and on. Tack on warehousing and distribution and there is not significantly else to be extra.


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Curiously, the announcement of AWD will come at a time when Amazon’s warehouse condition is in flux. So considerably this yr, the enterprise has closed or canceled the opening of 37 U.S. amenities and delayed the openings of another 20, in accordance to supply chain consultancy MWPVL. Marc Wulfraat, founder and president of MWPVL, claimed that’s an unusually significant range.

“This is not everyday. This is a immediate final result of the overbuild that took put in 2020 and 2021,” Wulfraat explained to Modern Shipper. “When COVID struck in 2020, there was a big ramp-up of house that Amazon additional to its network.”

In point, concerning the commencing of the pandemic and the middle of 2021, Amazon doubled the size of its U.S. success network to 930 services. According to MWPVL, as of Thursday, it had a lot more than 1,200 energetic U.S. amenities. Which is just about 400 million sq. ft and more than the business wanted, as evidenced by the wave of cancellations and closures.

Nevertheless, Wulfraat mentioned that the scenario is not as serious as it may seem to the outside observer. He observed that the 20 facilities Amazon delayed have already been built — only the openings had been pushed back. He predicted that Amazon will begin to open up some of individuals delayed amenities in excess of the next 12 months or two, when demand from customers swings again up.

“I consider there is a misunderstanding or a misinterpretation of what is going on. I consider a lot of men and women assume that Amazon is slamming on the brakes and chopping expenses,” Wulfraat claimed. “That’s not real at all — all they are executing is easing their foot off the accelerator pedal.”

Backing Wulfraat’s standpoint is the point that Amazon is now building a trio of multimillion-sq.-foot megawarehouses. Just one of them, a five-story, 4.1 million-sq.-foot undertaking in Ontario, California, would be the biggest facility in Amazon’s community as soon as concluded.

The company will share more specifics about AWD at its yearly vendor conference, Amazon Accelerate, on Sept. 14-15.

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